So, rather than take a traditional window deal for his album-a chunk of change for a one-week exclusive on a streaming service-Jay-Z bluffed his way to turning seven days of 4:44 into a boon for Tidal and his own bottom line, thanks to Sprint and, it seems, Amazon and Apple (though not Spotify, where 4:44 has yet to appear).Īll of this sounds a lot better than holding his music off mainstream platforms for extended periods of time, as the likes of Taylor Swift and Garth Brooks once did. A 4:44 exclusive was likely a part of that negotiation. Yet he also reaped considerable gains for himself and his Tidal investors, at least on paper: Sprint paid $200 million for one-third of the fledgling streaming service in January, valuing Tidal at more than ten times the $56 million Jay-Z initially paid for it.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |